This is because of the high costs which are associated with running the airline. A successful example of a European no frills airline is easyJet. Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). Explains that easyjet rely on companies that supply them with their fuel for their aircraft so that they can fly to other countries. 1. Currently, the airline industry faces certain threats. "Easyjet stakeholder mapping" Essays and Research Papers. first and business class travellers are discerning to different levels of quality between airlines and can voice strong opinions. Explains that to calculate the valuation of ryanair, future revenues and costs, as well as the firm's current accounting value, must be calculated. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. Basing management decisions on economic profit (e.g. easyjet stakeholder mappingchicago religious demographics. For instance, in . a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. I wrote an article with 20 Stakeholder Analysis techniques. I am a resourceful and highly motivated change management practitioner, passionate about helping organisations achieve desired outcomes through successful change implementation. Stakeholder mapping is the process of identifying key stakeholders (i.e. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Posted by July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet EasyJet Company's Strategic Analysis and Marketing. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Links to a report on the increasing number of travel agents. Easyjet Analysis. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). The tables below illustrate the current state and future plans of the company. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. I have 25+ years' experience . There are so many benefits you get from the proper implementation of stakeholder analysis. Local community and pressure groups. This is done before a project is started. 1515 Paper (A+ . a product or service. Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. union members also benefit from collective power to go on strike. The airline industry impersonates a vital role in globalization and contributes to the growth of national economies. Stelios Haji-Ioannou (Greek) founded the company in 1995. The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. It assists with the development of an effective stakeholder communication and engagement strategy and is a fundamental element of an organization's stakeholder management plan. Explains that the longer the strike, the more costly it is for both parties. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. 1734 Oak Tree Road Edison, NJ. Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. 3. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. SWOT & PESTLE.com (2023). It can be understood that . "Easyjet Stakeholder Mapping" Essays and Research Papers . It is worth mentioning that due to this increase in demand of air travel, major airlines opted to reinvent the wheel. Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. The company was established in 1995. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Explains that first class attracts high-income earners who are concerned with a high level of service and enjoy an air of exclusivity. Copyright 2000-2023. This detailed SWOT analysis of easyJet aims to analyse the strengths and the weaknesses of easyJet. Creating a stakeholder map: step 1. Looking at the weaknesses, as compared to other airlines, EasyJet does not have sophisticated aircrafts. In addition, the risk of security in the airline industry has increased the number of regulations which may negatively affect the market strategy. It has over 380 routes. Easyjet rejects takeover bid from rival Wizz Air and is. This is because the airline has been able to capture key routes in Europe. 807 certified writers online. Defines competitive advantage as anything that gives an organization an edge over its competitors in the products it sells or the services it provides. English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This is a tool which is used to evaluate the internal and the external environment of a business. Explains jet2's home website, where bookings and timetables can be made, and the companys mission statement, background information and aims for the future. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. This allows you to easily see who can influence your project and how each person is related to the other. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. Protecting and building brand awareness and consideration. Our approach - Thomas Cook Group Thomas Cook Group consults with a wide range of stakeholders, individual and organisational, on sustainability matters. Analyzes how easyjet has a few stakeholders who influence the company's decisions, such as customers and employees. Explains that there is no clear classification of the airline industry because it serves a broad purpose. (2020, September 26). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. Competition is stiffening in the airline sector. Key Performance Indicators (KPI's) Report. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. Despite the global recession the Easyjet is making significant profits. easyJet has a cost advantage over its major competitors on the primary network that it operates. Beyond the companys industry innovations, the company should continue investing in practices which are customer friendly. In European airline industry, EasyJet, Baltic Air, WizzAir, and Ryanair: These are set out below: easyJet has a strong network of leading number one and number two positions in primary airports, which has proven to be amongst the highest yielding in the market. A compelling case can be made for organizations of any stripe to understand and prioritize stakeholder needs in their operations, policies, and practices. Explains how the monetary and fiscal aviation policies exercised in the airline industry were greatly impacted by the catastrophic events of september 11, 2001. This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. Members that are needed for the company to maintain are referred to as primary stakeholders whereas others are called secondary stakeholders.Primary stakeholders can be identified as employees customers investors and . The Y axis represents the spectrum of involvement from high at the top to none at the bottom. Research on Hybrid and Electric Green aircraft propulsion technologies: In the pursuit of diminishing the impact of environmental footprints, reducing carbon emissions and energy consumption, the corporations are shifting towards abiding with the green scenario. Development and justification of an Easy Jet strategy map. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). Due to the increased use of the internet, it is becoming more and more easier to book online. Explains that british airways is committed to actively promoting diversity and understanding. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. Its headquarters are located at the London Luton airport, UK. That is in the event that the political and legal environment does not sustain the plans. This enables the airline to be in a position of financing the projects that it may be having. Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! IvyPanda. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. -, Delta, Other Air Lines Sue Dutch Government Over Proposal to Cut Flights to Schiphol, Airlines file suit against shrinkage of Amsterdam airport, Delta, Others Sue Dutch Government Over Amsterdam Schiphol Airport Flight Cap, CHINA EASTERN AIRLINES CORPORATION LIMITED. Reach thousands of academicians and corporates. In this light, it is the responsibility of the management team to come up with some options. One of the most important aspects which have made this airline to stand out is the route system. Draw the stakeholder map with two axes: The X axis represents the spectrum of dispositions toward your change project; from Against at one extreme - to For at the other. Explains that wage inequality is determined by analyzing the statistics of how much airline employees are making and the cost of living where the airline employee is employed. Most EasyJet Topics to Write about. sanford one source employee login. Belobaba, P, Amedeo, O & Cynthia, B 2009, The Global Airline Industry, illustrated edn, John Wiley & Sons, New York. Total revenue ( million) 2,362.8 1,797.2 31.5%. the total discounted cost stream is 10.5 billion. When this industry began, the industry was monopolized by the state owned flag carriers (Cameron & Mike 2009). Stakeholders are individuals, teams, agencies, and partner organisations. Heavy regulatory environment with three different European airlines regulators, 1. According to this airline, this airlines ROCE indicates a very steady company. Strong operational efficiency leading to a low-cost model. Explains that nonunion employees are typically hired "at will," meaning they can be fired for no reason. About stakeholder mapping in Smaply and a step by step introduction. How to create a stakeholder map in 3 steps. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. The intensifying rivalry among the established companies Thus the key aspect that has made this airline stand out is the brand name that it has managed to uphold. Currently, EasyJet is ranked as a leading low cost airline in Europe. This has been clearly captured in the vision and the mission statement of this company. This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. Lastly, changing market tastes affect the market trends. Opines that owners would want easyjet's demand to increase, as this would mean lots of plane tickets would be sold as they're in demand. These options should include various aspects such as the introduction of other services and products as well as seeking partnerships which would buoy the airline in times of crisis. Easyjet stakeholders Free Essays. It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values.
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