Reyes has won nine fights by stoppage, including four out of six UFC bouts. McGregor has spearheaded that boom, culminating in his boxing showdown with Mayweather for which he is the 5/1 underdog, but he is no lone wolf, with Ronda Rousey and Miesha Tate also recent graduates to the million club. But that doesnt mean it can never come close, especially when you consider how new MMA is in America as well as the fact that the UFC holds events all year long, not just during a particular season like the NFL does. The UFC was in Boston on Friday for the UFC on ESPN 6 fight card. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. By this date in 2019, 15 college football games averaged at least a 3.0 ratings. If you continue to use this site we will assume that you are happy with it. Lets take a look at some of the top geographies of UFC viewers worldwide. If you no longer want to In terms of sponsorship revenue, the NFL averages more, but by how much is difficult to determine since the UFC is a private company, and their financial information is somewhat guarded.. The prelims for the four pandemic-era PPVs (May 9, June 6, July 12, Aug. 15) averaged 1.173 million viewers across ESPN and ESPN+, up 30% from the PPV "preliminary card average" in '19. 1-800-GAMBLER (NJ, PA, WV), 1-800-9-WITH-IT (IN), 1-800-BETS-OFF (IA), 1-800-522-4700 (NV), 1-800-522-4700 Richard has covered betting at Bleacher Report, Gambling.com, The Game Day, Forbes, and more. The ESPN-UFC partnership is "continuing to grow despite the struggling U.S. economy and massive job loss, as the MMA promotion is the only sports entity that has remained consistent or grown with its pre-pandemic television ratings, according to Kevin Iole of YAHOO SPORTS. Between 2014 and 2016, Nielson reported that the UFC had three primary growth markets around the world, which were: A large part of this growth in Russia was likely driven by the success of Khabib Nurmagomedov, who was a rising and undefeated fighter at that time. [Online]. You might find it helpful for further reading to learn more about the UFCs viewership stats in recent years. The only way US viewers can watch is on ESPN+. But Khabib wasnt the only Russian fighter making a name and bringing in more Russian fans during that time. UFC on ESPN 1 which featured a heavyweight fight between Francis Ngannou and Cain Velasquez did big ratings Sunday night (Feb. 17, 2019) for "The Worldwide Leader In Sports.". The UFC has remained steady in its ratings among its base demographics," men 18-34 and men 18-49 Meanwhile, it has seen a sharp demographic increase among older viewers (adults 35-54 and adults 55+), women and Hispanics (SPORTS.YAHOO.com, 8/24). Updated 2 years ago. Amidst News of Joe Rogan Sponsoring ADCC World Championship, Full Spectrum Services LLP 2022 | All Rights Reserved. His first was at UFC 268 with a kind match-up in Jordan Williams (2021). The fewest people in eleven years watched the New England Patriots defeat the Los Angeles Rams, 13-3, in Super Bowl LIII last season, just 98.2 million people worldwide tuned in. The UFC's most significant year for pay-per-view was 2016, with an average of 655,000 buys. Overall, the UFC has enjoyed a very good year so far when it comes to pay-per-view prelims with UFC 257 and UFC 259 both delivering more than 1 million viewers on average for a broadcast and now UFC 261 ending up as the No. Below youll find the list of sources used to write this article. The UFC is a privately owned company so there is no union for the fighters, and therefore there is no Collective Bargaining Agreement (CBA), so as a result there is no sharing of the revenue. All rights reserved. The UFC has various training camps and has over 500 fighters currently signed to UFC contracts, but none of these camps makes the kind of revenue a single NFL franchise can bring in per year. The first thing we like to do is go over a few side-by-side comparisons between the UFC and the NFL so that those readers who dont know the details of both of these sports can get a better idea of how each one is operated. Nine of the UFC's . Nevertheless, NFL viewership numbers obliterate UFCs in every category. ET ended up with 951,000 viewers on average with a .36 rating in the coveted 18-49 year. According to the Nielsen Ratings System, the UFC 261 prelims, which aired on ESPN starting at 8 p.m. The UFC has "remained steady in its ratings among its base demographics," men 18-34 and men 18-49" Meanwhile, it has seen a "sharp demographic increase among older viewers (adults 35-54 and adults 55+), women and Hispanics" ( SPORTS.YAHOO.com, 8/24 ). Commission, a sports betting vendor registration, under registration number #100400, issued by the Director All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. Despite the long absence, the PFL ultimately delivered mediocre numbers for the promotion with 156,000 viewers on average across the broadcast that aired on ESPN2 starting at 9 p.m. Wrestling Television Viewership Numbers: WWE Raw, SmackDown - Fightful Four more things to know (from ESPN Stats & Information) 1. The NFL brings in billions of revenue every year. Compare those totals to the McGregor versus Mayweather fight, the biggest pay-per-view event of all time and in UFC history. This will be his fourth UFC appearance and has been under the bright lights every time. 10, 2021 KO/TKO 1 5:00 loss. We support responsible gambling. With no association to look after their interests, UFC fighters get no guaranteed increase in pay when the company takes in more revenue. As the top driver of growth, Spain could soon become a destination that inspires more people to participate in MMA sports and watch competitions like the UFC. ONE Championship reached yet another significant milestone in 2021. UFC TV ratings surge as other sports remain flat amid pandemic The appeal is spreading to many different cultures and parts of the world. Something went wrong. The 2021 report by Nielsen showed that ONEs video views have doubled in just 12 months. Get in touch with us. US Open Viewership up 33% in Prime Time, 13% Overall affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various WATCH: 17-Year-Old Smilla Sundell Puts On an Emphatic Performance to Become the Buys for pay-per-view shows by the UFC have grown considerably since its origins in the 90s. According to the Nielsen Ratings System, the UFC Fight Island 7 card on ABC, headlined by Max Holloway's five round masterpiece against Calvin Kattar, pulled in 1.22 million viewers on average . UFC 225 "Prelims" ratings on FOX Sports 1 returns just 667,000 viewers, marking the second-lowest viewership of the year behind UFC 224 in May. Only 187 fighters in the UFC are currently earning six-figure salaries. Lets look at some of the highest attendances of their live events. All three networks post year-over-year losses, as February 2022 ratings were aided by Russia-Ukraine coverage. Level of interest in UFC in the United States as of September 2021 [Graph]. A lifelong martial arts fan who fell in love with MMA in 2018 and has practiced mixed martial arts ever since. UFC 228 Prelims Ratings On FX Were Bad. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. liability for the information given being complete or correct. During the 2019 Super Bowl, the cost of a 30-second commercial was between $5.1 million and $5.3 million. Whether you win or you lose the Super Bowl, you make money. Creative Commons Attribution-ShareAlike 4.0 International License, Report: UFC 232 pulls in an impressive 700,000 buys (MMA Mania), UFC 229 draws 20,034 fans, falls just shy of live gate record (MMA Junkie), NFL vs UFC: Revenue, Salaries, Viewership, Attendance and Ratings (WSN), Ultimate Fighting Championship (UFC) Statistics & Facts (Statista). UFC on ESPN+ 1 helped the digital streaming service land 568,000 new subscribers as well as a 1.4 rating on ESPN for Cejudo vs. Dillashaw" in Brooklyn. Across the league in 2017 that ended up being more than $7.2 billion in national revenue sharing, so each NFL team was given $226.4 million. Register for a free SBJ account to unlock one extra article per month. Statistically, just about three out of every four men in the U.S. are NFL fans. 49 print issues delivered to your home or office. UFC 237 Prelims ratings hit new low on ESPN, continuing the promotion's downward trend after the high-water mark for UFC 235 back in March 2019. The UFC can have some outliers that smash records with some of the highest PPV buys in UFC history over a calendar year for the brand, particularly in 2009 and 2016. Fighters such as Michael Bisping from Britain, Royce Gracie from Brazil, Bas Rutten, who is Dutch-American and of course Conor McGregor from Ireland have brought international attention and the subsequent audience to the UFC that has totally outshined anything the NFL has been able to do worldwide. UFC Brasilia ratings underperformed for the "Lee vs. Oliveira" event last weekend in Brazil, with numbers coming in at the lowest of the ESPN era. The UFC is done using the pay-per-view structure, so there are no paid advertisements during the fight. NFL players hit each other every play and on purpose and so do the UFC fighters, though some UFC fans would argue that the violent hits in their sport are more spectacular because they are not restricted by the same rules that limit the NFL action. In terms of digital fan engagement on Facebook, ONE sealed its spot at #4, getting approximately 16.6 thousand average engagements per post. | 6 January - 03:10 | Richard Janvrin, NBA vs WNBA: Revenue, Salaries, Viewership, Attendance and Ratings, XFL vs NFL: Revenue, Salaries, Viewership, Attendance and Ratings, Super Bowl 2024 Odds, Predictions, Best Bets, Best NFL Football Betting Promo Codes 2023, Bonuses What time is Jon Jones vs Ciryl Gane at UFC 285? How to watch and There are an estimated 550 million MMA fans globally, which is roughly 7% of the global population. Between 2014 and 2016, the interest in the UFC grew by 6.3% in Russia, 5% in Spain, and 4.5% in Poland. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: UFC: leading Pay-Per-View events as of August 2022, by buys, UFC: leading fighter earning totals as of April 2022, UFC: events with the highest live attendance as of August 2022, Most valuable sports business companies worldwide 2019, Most valuable sports business brands worldwide in 2019 (in million U.S. dollars), Number of Ultimate Fighting Championship (UFC) events from 2012 to 2021, Number of Ultimate Fighting Championship (UFC) fights from 2012 to 2021, Ultimate Fighting Championship (UFC) events with the highest live attendance as of August 2022, UFC: distribution of matches between 2013 and 2015, by card position, Distribution of Ultimate Fighting Championship (UFC) fights* between 2013 and 2015, by card position, UFC: distribution of match payouts between 2013 and 2015, by card position, Distribution of Ultimate Fighting Championship (UFC) payouts* between 2013 and 2015, by card position, UFC: number of knockouts and submissions 2014-2020, Number of knockouts and submissions in the Ultimate Fighting Championship (UFC) from 2014 to 2020, UFC: number of submission finishes 1993-2017, by type, Number of submission finishes of Ultimate Fighting Championship (UFC) fights from 1993 to 2017, UFC: breakdown of submission finishes in 2017, by type, Distribution of submission finishes in Ultimate Fighting Championship (UFC) fights in 2017, by type, UFC: shortest average fight time of fighters worldwide as of 2022, Shortest average fight time of fighters in the Ultimate Fighting Championship (UFC) worldwide as of 2022 (in seconds), UFC: longest average fight time of fighters worldwide as of 2022, Longest average fight time of fighters in the Ultimate Fighting Championship (UFC) worldwide as of 2022 (in seconds), UFC: most knockdowns landed by fighters worldwide as of March 2022, Most knockdowns landed by fighters in the Ultimate Fighting Championship (UFC) worldwide as of March 2022, UFC: most strikes landed by fighters worldwide as of March 2022, Most strikes landed by fighters in the Ultimate Fighting Championship (UFC) worldwide as of March 2022, UFC: most takedowns landed by fighters worldwide as of March 2022, Most takedowns landed by fighters in the Ultimate Fighting Championship (UFC) worldwide as of March 2022, Brand value of the sports company UFC from 2014 to 2017 (in billion U.S. dollars)*, Total revenue of the Ultimate Fighting Championship (UFC) from 2013 to 2015 (in million U.S. dollars), Revenue of the Ultimate Fighting Championship (UFC) in 2015, by source (in million U.S. dollars), Distribution of content value of the Ultimate Fighting Championship (UFC) in 2015, by type, UFC biggest growth markets: increase in total population interest 2014-2016, Share of increase in UFC total population interest in the biggest growth markets between 2014 and 2016, by country, UFC: reported average payout for fighters between 2013 and 2015, Reported* average payouts of Ultimate Fighting Championship (UFC) fighters between 2013 and 2015, by quintile (in U.S. dollars), Highest total earnings* of Ultimate Fighting Championship (UFC) fighters as of April 2022 (in million U.S. dollars), UFC227: fighter earning totals in August 2018, Fighter payouts of UFC 227 in August 2018 (in 1,000 U.S. dollars), UFC: events in 2014, by Pay-Per-View buyrate, Ultimate Fighting Championship (UFC) events in 2014, by Pay-Per-View buyrate (in 1,000), UFC: events in 2015, by Pay-Per-View buyrate, Ultimate Fighting Championship (UFC) events in 2015, by Pay-Per-View buyrate (in 1,000), UFC: events in 2016, by Pay-Per-View buyrate, Ultimate Fighting Championship (UFC) events in 2016, by Pay-Per-View buyrate (in 1,000), Leading Ultimate Fighting Championship (UFC) Pay-Per-View events as of August 2022, by number of buys (in millions), UFC: number of Pay-Per-Views sold 2001-2014, Number of Pay-Per-Views sold by the Ultimate Fighting Championship (UFC) from 2001 to 2014 (in 1,000), UFC: average price of Pay-Per-Views 2001-2014, Average price of Ultimate Fighting Championship (UFC) Pay-Per-Views from 2001 to 2014 (in U.S. dollars), UFC: average number of Pay-Per-View buys per event 2001-2018, Average number of Ultimate Fighting Championship (UFC) Pay-Per-View (PPV) buys per event from 2001 to 2018 (in 1,000s).