But, she was ready for change, and she recognized that the world of beauty was changing too. In 2003, Cosmetic Executive Women, honored her with the CEW Achiever Award, for her visionary entrepreneurship in creating the mass-tige category for cosmetics. It's almost when you're so close to something, you have less perspective. Read Sonia Kashuk reviews and ratings submitted by our community, enjoy makeup swatches and learn how to create new everyday looks watching makeup tutorials using makeup from Sonia Kashuk. She stepped down as the director of the brand but there was no explanation give why the color cosmetic side of the brand was being discontinued. Since its been hard to find, I started to experiment with other brands such as benefit and Malloy and even drug store brands but I cant find anything that I like as much. How do I make that product jump off the shelf and look enticing? Shed go to Minneapolis and make cash then go to NYC and sleep on friends couches to work with Linda on the shows. Im heartbroken. Sonia Kashuk Undercover Liquid Concealer This creamy Sonia Kashuk concealer pen seamlessly hides undereye circles and depuffs the area around the eye. Quickly Sonia realized that she was good. False Lashes 44 reviews. Hi Belle! She started reading every magazine and seeing who the make-up artists were. Regarding time, Sonia winsalthough she is pretty fast. Nearly 15 years later, the. Highlighting Brush / 6 12. She sold exotic cars to doing bookkeeping. They encouraged Kashuk to create something for every woman. Found one on line for 20. Kashuk, who grew up in the Midwest in the 80s with a slew of sisters, knew the make-up arts, but also knew that the tools and brands of the professionals were nothing her sisters could afford. Tell us about your new collection for spring. Ive been there, and I sympathize. Sonia grew up in Miami and then at 10 she moved to Minnesota. If there was something on a model's face, you couldn't say, 'Don't worry about it.'". So irritating! She offers a fresh, fun approach, whether you like neutral, natural or totally intense. So, maybe she changed her mind? Sonia Kashuk Professional Collection Contouring & Highlighting 3 Brushes Set 21.81 21.68 postage or Best Offer SPONSORED Sonia Kashuk Limited Edition Paddle Brush Set - 5pc (P) (1) 17.45 24.34 postage or Best Offer SPONSORED Sonia Kashuk Instant Smoky Eye Brush Set with 4 Brushes and Case 31.40 12.52 postage or Best Offer Only 1 left. She feels on some level she birthed twins that day. nut tool flatpicking guitar tabs pdf kong ultrastrong two door crate. And she focused on quality rather than quantity. Bring experts into the valuation discussion. In just three years, Sokoglams Charlotte Cho went from packing boxes of essence in her Seoul living room to writing the book on Korean skin care literally. (Muse, I hope its OK to mention another site; normally I wouldnt, but I know what its like when a persons go-to product is discontinued.) If you follow high fashion and make-up, Sonia Kashuks name will not be new to you. Originally Target thought of it as a kind of science project but Sonia was driven. We use cookies to ensure you get the best experience on our website. I don't see an official release about this news but a few people mentioned that she made an announcement on Facebook about it. Her Mom did a variety of things and was always working. A legfissebb adatok alapjn lett sszelltva s megbzhat forrsokon alapszik gy, mint a Cruelty-Free Log tmutatnk is.. Forrsok: PETA, Leaping Bunny, Choose Cruelty-Free minst oldalak, Cruelty-Free Kitty, Ethical Elephant s mi is fradhatatlanul azon . Any idea whats close to it? Afterwards, she enrolled in beauty school and then started traveling in between her hometown and New York City to assist makeup artist Linda Mason. Good luck. I was just at target and saw all the SK items are on clearance Know your champions. I thought Id bought enough eyebrow pencils to last a lifetime but Ive already outlived my supply. The creme is very lightweight and is easily layered to get the perfect coverage. There is some face time, but hair is very quick. She was in their fashion design program but it just did not feel right. You may opt-out by. She was a rising make-up artist who came up under the wing of legendary fashion photographer Arthur Elgort. Kashuk has had an exciting life full of larger than life characters and foes. I love her brushes, nail polish, and limited edition collections! The head of PR for Willie Wear was Mark Bozek. Honestly, Im no familiar with the pencil so I cnat really recommend a good dupe sadly. She thought nobody needs another make-up brand. NIB Sonia Kashuk Gold Standard vanity tray NWT C$39 Size . She just knew it was not for her. Beauty has been a huge part of my life but I want to be able to grow and learn new things and there's still a lot for me to learn. Sonia called Harpers Magazine and asked how to get in touch with Linda. Sonia Kashuk Essential Collection Foundation Brush Makeup Cosmetic Accessory C$15 Size: US OS Sonia Kashuk sanandcee. Sonia Kashuk Follow to get new release updates and improved recommendations Customers Also Bought Items By Kevyn Aucoin Are you an author? But you have to have passion. MTV Body Rock: Fashionably Fit Aerobics 2000as Herself, Intimate Portrait 2001as Makeup Department, Your email address will not be published. I mean, who does that in this day and age unless they are either closing or being totally overhauled? Finery Fragrances Launch at Target With a Price Raise, NARS Orgasm Rush The Multiple Review & Swatches, Essence Pure Nude Baked Blush Review & Swatches, Hourglass Elephant Ambient Lighting Edit Palette Review & Swatches, Makeup Revolution IRL Filter Finish Concealer Review & Swatches. Her sets are a pretty good [] Sonia Kashuk Net Worth is $16 Million Mini Biography Sonia Kashuk is well known for her focus on MTV Body Rock and roll: Fashionably Suit Aerobics (2000) and Personal Portrait (1993). Each makeup brush in this 10-piece set is made with soft nylon bristles that let you apply powder and liquid products effortlessly while blending them for an airbrushed finish. Do you know where I can get Sonia Kashuks perfumes or are they completely discontinued everywhere? Fashion Lashes #120 Demi Black 48 reviews. False Eyelashes Plush Mascara 273 reviews. By the end of the year first week Linda asked her to come along with her to do the shows in Paris. Sonia Kashuk is a full line cosmetic brand that offers quality at an affordable price. I buy a lot of end makeup and feel like I was being gauged one dollar at a time!! I also wanted to do something that was a cross between a bronzer and highlighter. My daughter and I are distraught!! Target probably owns and runs her social media accounts so thats why theyre shutting down. When I first saw the title of your article I assumed it meant Sonia Kashuk the brand was moving to Sephora or something, and no longer at Target. She started freelancing in salons. Each brush is made with soft nylon bristles that blend effortlessly. Small Highlighting Brush - Wide Contouring Brush - Fan Highlighting Brush 3 Piece Set 7 $2400 ($8.00/Count) FREE delivery Tue, Feb 14 on $25 of items shipped by Amazon Only 3 left in stock - order soon. I was almost 7 when I moved from LA to Ann Arbor, Michigan. Required fields are marked *. Pickup In-store pickup, ready within 2 hours Same Day Delivery I was expecting more tips and tricks in this book. Theyll maybe phase it out! So this idea of completely transforming your face doesn't sit with me. In Real Beauty, celebrity makeup artist Sonia Kashuk brings her professional tips to real life. Always hustling without a clear career path. Kashuks creative partnership with Target led to her becoming the first make-up artist brand ever to launch in retail. And so that part is what I think always pushes me. SkinCombination, Olive, Neutral. He ran the operation for a wholesale meat business. Ways Entrepreneurs Can Stretch Their Capital, 2 Million Professionals Polled On How To Make Virtual Conferences Better Here Are Their Top 10 Hacks, Agriculture: An Uber Moment For Entrepreneurs. She quickly discovered she wasn't ready for the rocking chair, so she dusted off her evening gowns and returned to the paper as a freelance reporter, writing feature stories and covering charitable fundraising events in the metro area. 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Want more Fashionista? More Buying Choices $17.34 (3 new offers) About reviewer ( 85 reviews) Age36-43. "It was training ground for perfection compared to today's retouching. On August 12, 2015, Target acquired the brandyes the one with her name on it. What is next? Ensure that you never rest on what you have been but are still working toward what your brand can be. With more than 35 years of industry experience, Sonia Kashuk learned the ropes in the beauty world a bit differently than today's massively successfulvloggers and under-the-radar brandsin the digital age. These products are must-haves with packaging designed from Dana's artwork. More at IMDbPro Contact Info: View agent, publicist, legal on IMDbPro. SUCKS! I was a tad younger but being cold and seeing snow was certainly a shock to the system. HairBrown, Curly, Medium. Oh no sorry to hear it! store in your area and go from counter to counter, showing the swatch. Mix Bar Pear Blossom Is the Newest Spring Scent to Land Target. In 1997, along with Cindy Crawford, Kashuk authored, Cindy Crawfords Basic Face. 2023Beautylish,Inc.Allrightsreserved. Her line has been on the shelves for almost 16 years now. 305 False Eyelashes 13 reviews. She focused on her upcoming brand launch. Its too bad since she had some very nice products. Black metal handles are easy to grip and clean. mangavuddy Lowers cholesterol level. Dana has amazing style and so much depth and soul, so I looked at her and asked, 'Would you ever be interested in a collaboration?'. Radiant Tinted Moisturizer / 17 30. Shop products from small business brands sold in Amazons store. She did this for around 3-4 years. Not a GOOD end of the year to say the least. mini cooper on board diagnostic codes sonia kashuk biography. The oil's actually a mix of multiple oils and other ingredients. If youre that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin. This was only okay. She had a great 17-year run with Target. . Rich source of iron. why isnt Sonia kashuk fragrance sold at target anymore? Navigating the exit when you are the brand. Kashuk has had an exciting life full of larger than life characters and foes. Most of the products in Target were really dreck with horrible packaging. This was pre-Michael Graves and all the other designers that Target has brought in. The executive team she started with stayed in place a long time, which helped give her longevity. She was in their fashion design program but it just did not feel right. MTV Body Rock: Fashionably Fit Aerobics 2000as Herself, Intimate Portrait 2001as Makeup Department, Your email address will not be published. I am not thrilled about Bobbi Stepping down as I feel she was an innovator. Design by cre8d. Also, I am sure Estee Lauder is upset about recent sales. It hosted the 1994 NBA All-Star Game, the 1995 NCAA Women's Final Four, 2000 NBA draft and the 2018 WNBA All-Star Game. She owned the line within Target. Not paying that much! Low fat content compared to wheat. She was a rising make-up artist who came up under the wing of legendary fashion photographer Arthur Elgort. False eyelashes-#7 21 reviews. Sonia worked as soon as she could convince someone that she was older than she was. This she felt would result in a line that would be both high quality and affordable for her sisters. SHAME ON YALL!! Ive honestly never used it so, not sure what a good replacement would be! She let the Target executives know she needed to take care of something, and then with all her responsibilities tied up, she scheduled two weeks off and had a double mastectomy. If they swatch likely candidates on the other 3/4 of a sheet, you can keep your master swatch safe while seeing which lipsticks come closest. Every time that I shopped in Target, I noticed almost no one buying Sonias cosmetics. Your email address will not be published. It is still about color, shape and form. Trivia (1) Celebrity makeup artist, who has worked with Cindy Crawford since the 1970s. Sonia Kashuk As you know Sonia Kashuk's social media accounts have been mysteriously closing down. I want to be open to opportunities and the most important thing is finding that release of creative energy. WHAT A WAY TO GO, PLUS WHAT A WAY TO DO BUSINESS!!! The book took something mysterious, the art of applying make-up, and brought it to the masses. SONIA KASHUK Perfume Set Trio Gift Set Gardenia, Tuberose, Freesia - NIB - RARE. I got more compliments from friends AND strangers when I wore it. I remember Sonia saying in an interview several months ago that the Knockout collection would be her final one for Target. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Kashuk was in what is called a high-surveillance program at Sloan-Kettering. Oh, by the way TARGET had discounted products of her line at the beginning of 2018!! What's your process behind creating new products? Once Kashuk finally made the permanent move to the Big Apple in the early '80s, a string of consulting jobs led to a creative director role at Aveda for the next seven years. I used to use Sonia Kashuks (I think its technically eye liner) eye brow pencil. I hope Im wrong. Just Wish I Got the Right Shade! There's a need to restore and refill your creative gas tank. Their black metal handles are easy to clean and grip, while the two-tone brown and white brush heads bring a chic look to any countertop or vanity. Can We Save Social Media? I love Sonia Kashuks radiant tinted moisturizer w/SPF 15 sunscreen (beige) Can anyone recommend a replacement???? We are currently unable to ship to P.O. When I was a makeup artist, clear lip gloss was a must have. Sonia graduated high school and ended up at University of Minnesota for a month. + Add or change photo on IMDbPro . She believed there should be a professionally based make-up line in the mass market. Try this: Swatch a tiny amount on a 1/4 piece of white office paper, then place it in a clear plastic sandwich bag, and keep the other 3/4 of the sheet clean in an envelope and take all to Sephora, or the MAC counter, or a Clinique counter (they have a decent range of lipsticks) and see whether they can find a match for you. 4. It is hard being an entrepreneur particularly one inside a big corporation. As NYFW: Men's kicks off, we spoke to Alix Rutsey about why now is the best time to be involved in the menswear business. SOLD. Advice to entrepreneurs from Sonia Kashuk. Sonia Kashuk's spring 2016 collection in collaboration with artist Dana Louise Kirkpatrick. Sonia Kashuk (@beingsonia) Instagram photos and videos beingsonia 1,447 posts 3,889 followers 697 following Sonia Kashuk Founder-Sonia Kashuk Beauty. It is hard to stand up for what you want but she knew she was more of a free-spirit and art school just felt right. What am I going to do? While styling the band Lipps Inc. for the"Funkytown"music video, the shoot's makeup artist had cancelled and Kashuk was asked to step in. Made me think about how much I adore the Sonia Kashuk eye shadow palette in perfectly. At the time, her best friend whom she had met after beauty school in Chicago moved to NYC too. But it was the birth of the "makeup artist brand" era Bobbi Brown, Laura Mercier and Francois Nars that inspired Kashuk to start her own of line of luxury-leaning beauty products for the mass market. 5. Sonia might be tiny but she packs a solid punch. The hat designer boasts a longstanding network of retailers, celebrity clientele and a cult following for the vacation crowd. I love her brushes, so I am praying they stay. How Beauty Guru Sonia Kashuk Keeps Her 17-Year-Old Business Current - Fashionista How Beauty Guru Sonia Kashuk Keeps Her 17-Year-Old Business Current We spoke with the entrepreneur and. Tony Moly Minions Summer 2020 Collection Brings Despicable Me Goodness to Your Beauty World, Too Cool for School Coconut Sugar Facial Scrub Review & Swatches, Too Cool for School Glam Rock Misty Rose My Least Favorite Formula but My Favorite Shade of Lipstick, Too Cool for School Egg-Zyme Whipped Foam Cleanser Review & Swatches, Finery Not Another Cherry Eau de Parfum Review, Ariana Grande Mod Vanilla Is My First 2023 Fragrance Purchase, Trader Joes Pumpkin Body Butter Is Back and As Great As Ever, Laneige Pumpkin Spice Lip Sleeping Mask Is Bringing Out My Basic Bitch, Tarte Shape Tape Cream Foundation Is Yet Another Foundation Release from the Brand, Sonia Kashuks social media accounts have been mysteriously closing down. Be first, be best, but dont overwhelm the market. While she was in Target on their book tourshe realized there was a void between mass and prestige. Kashuk knew that her success with Target had provided her with an amazing platform and she wanted to use it to educate women. Las mejores ofertas para 4 cajas de accesorios de limpieza de papel absorbente de aceite facial estn en eBay Compara precios y caractersticas de productos nuevos y usados Muchos artculos con envo gratis! Hi Kiersten! Structural Info Facts Filmography Known for movies MTV Body Rock: Fashionably Fit Aerobics 2000 as Herself Intimate Portrait 2001 as Makeup Department Source IMDB Do you have a suggestion of what to buy similar to SONIA KASHUK ~ PINK INNOCENCIA BODY LOTION? Stabilizes blood sugar, no sharp spike in insulin levels. She had a brother in medical school, a sister in nursing school and Sonia decided she should bag University of Minnesota and apply to art school. I was completely taken by her and this super powerful message that she was putting out there. The Beautyblender market study offers a thorough analysis of the market epidemic. Sonia Kashuk No.2 Tuberose EDT. I've had an extraordinary journey and I'll definitely do something. Sonia Kashuk: It's a Beautiful World Sonia arrived in New York as a wide-eyed kid from the Midwest, in search of her version of the American dream. Best wishes.). 4 reviews. Your recently viewed items and featured recommendations, Concealer Palette Medium 08 Hidden Agenda Sonia Kashuk Cosmetic Makeup Pressed Powder, Sonia Kashuk Makeup Blender Sponge Marble, pack of 1, Sonia Kashuk Professional Collection Contouring and Highlighting Brush Set, 3 Brushes, Black Gold. which comes with all the basic features one could expect in a sonia . So the SK satin matte foundation was what I had been looking for all my life and now its gone. Maybe one of my readers uses it and can offer up a suggestion! Sonia Kashuk Makeup Bags and Cases Best Selling Sonia Kashuk Weekender Makeup Bag Set - Black $29.95 New Make up Brush Roll Sonia Kashuk Travel Brushes $10.99 New All Auction Buy It Now 209 Results Brand: Sonia Kashuk Features Condition Price Buying Format All Filters SPONSORED Can you please recommend a brand that might have light coverage? Photo: Sonia Kashuk. Lets see. Allegedly Sonia is stepping down from her Target brand. But at least there are some good tips in here, and Sonia didn't blatantly use the book as a plug for her line. I dont like it on my face but on my eyes it is wonderful! Kashuk got her start as a makeup artist in the 1980s, working with photographer Arthur Elgort on shoots for such top fashion magazines as Vogue, Glamour and Harpers Bazaar. Buy These Hydra Gels Instead! Amp up Protein: Protein can help boost your weight loss efforts a great deal by increasing satiety, keeping you fuller for longer, boosting metabolism, and also reducing cravings for unhealthy food. 2023 Breaking Media, Inc. All rights reserved. The ones Ive tried are too heavy. As you know Sonia Kashuks social media accounts have been mysteriously closing down. We spoke with the entrepreneur and longtime Target collaborator about her start in makeup, what makes a high-quality beauty product and bringing newness to her brand with every collection. And so in 2006, she reached out to her beloved Dr. Montgomery to say, I cant take this anymore, Im ready for you to remove my breasts. And that was the day that she got word that she had breast cancer. Im SOOOOOOOOO sad! We are so well-known for our brushes because we approach them from a very design-driven perspective. I get so so many compliments from men and women. Related Who is YouTuber Tabbes? See full bio . 6. She went down there to check it out. Make-Up Department. Lash Jewels Eye Accents 27 reviews. A friend of hers who was a music producer had written a song and asked Sonia if she could do the wardrobe for the video. And, when it is time to look forward, after a long run of success, remember to do that with the same pride and excitement with which you look back. Designer Sonia Kashuk has 5 perfumes in our fragrance encyclopedia. We'll see how things are playing. She had a friend who connected her to the right person and the partnership began. It begins at 11 a.m. at the Sheraton Denver Downtown. . Cat Beauty Staysurance Water-Sealed Zero Smudge Concealer Is Awesome! She admits this would be a difficult feat to do today, as voluminous choice is the mark of many brands, particularly in the cosmetics space. Opinions expressed by Forbes Contributors are their own. Daniel: We are split on space 50/50. I was scared that something will change to the brand- but after researching I found out that Sonia sold the brand already in September 2015 to Target! Do the same with your foes, for they are often the ones that give you the nudge to make the moves you may not be ready for. We put out new products at least three times a year and it's a whole focus on design. (Such a useful and fun site, Muse. I concur, Bobbis the creative force behind the brand! 100% vegan and cruelty free. For vegetarians, tofu, paneer, chickpeas, black beans, etc. 6. When she finally landed permanently in NYC, Vicky became her agent. Hidden Agenda Concealer Set / 7 112. Our customer service team in the US is ready to assist you. Sonia Kashuk . The ever-practical entrepreneur and mother soldiered through. She sold her namesake brand to Target this past year. At the Target here, SK is completely sold out. Huge fan. She had this moment where she decided to approach Target about creating a make-up line for them. Smart, scrappy, tenacious, hard working and as far I can tell she never stops. It parallels what Kashuk was about to do for the cosmetics industry. Currently, I'm working on spring 2017. People would ask her why she wasnt doing that. I think feel has a huge play, as does wear and the visual impact. By Lindsay Colameo 5 Beauty Picks We're. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Also, while shopping at Macys, I noticed alomost no one shopping at the Bobbi Brown counter. All of these people have come full circle in her life. Shes in no way an expert on the topic and she sure as hell isnt a super model. She showed up at Lindas place and Linda opened up the door with entire face painted in green. So far I found one I like thats stupidly expensive and doesnt evwn last as long! That friend is Cindy Crawford. You have to recognize the environment that you're in and figure out how to grasp attention. But she also knew she didnt yet have the influence to secure financing. Joanne Davidson was The Denver Post's society editor for 29 years before retiring in July 2015. Kashuk refers to what would become her cosmetics line as, Mass-tige; she brought a prestige brand to the masses. If someone doesnt understand your vision, particularly if your name is on it, make a change. Ezen a cruelty-free listn olyan mrkkat tallsz, amelyek llatksrlet-mentes termkeket rtkestenek. It was more about giving the skin a beautiful glow rather than strobing or this whole craze with highlighter. Do you see yourself always being involved in the beauty space? Unfortunately, where I am currently sold, you can't feel it or touch it, you can only see it. She found it draining to always be on the hunt for the inevitable foecancerthat lurked around the corner. I didnt always want to spend on BB products but SK was a different story and I loved seeing the seasonal products. Do you where I can purchase this or something just as good? This is a BETA experience. Bent Eyeliner Brush / 7 80. She was loving being involved in the local womens clothing store but her parents said college was in her future and it was not a choice. Kashuk also is a breast cancer survivor and author of two books. It was about being chic with great design. $21 $32 34% OFF. One of her lipsticks was one of my all time faves. thats perfectly fine Christine and I are good friends ;-D. Im like Belle. We offer free shipping to Germany on all orders $35 USD and up. Sonia is definitely my kind of girl. Yes! Learn more at Author Central $3.00 Spiral-bound Titles By Sonia Kashuk T . Targets beauty sales are roughly $2billion a year now. Dramatically Defining Long Wea. I might just buy a tube just to trysince it will be so cheap. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. It compares products that are similar or are supposed to be; it can be a very useful site reviews, swatches, etc. What I am noticing is the beauty YouTubers are popular and people are buying the cosmetics that they recommend. You announced last year that Target has acquired your brand. We spoke with Kashuk about bringing newness to her brand with every collection, what she looks for in a high-quality product and what's next after her longtime partnership with Target. Hi there just wanted to give you a quick heads up. Im so sorry to hear this. Her perfume purple seductia is my most favorite scent EVER!!!! Warm to cold. Kashuk advises entrepreneurs to prepare for the emotion of the exit. A makeup license was a requirement for Kashuk's career path; she never saw her finished looks until they were published in a magazine; establishing relationships with well-known photographers was instrumental to landing more work (for her, it was Arthur Elgort) and retouching was never a "thing." I visited her studio and we talked about beauty and empowerment for women. There was a long lost cousin that owned a textile mill in Medellin, Columbia and she wanted to learn about it. I loved the coverage because it was comparable to my high res foundation but 1/5 of the price. Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography. iron for lawns Sonia Kashuk is a make up artist who launched a number of successful lines of cosmetics, beauty products and fragrances for the American department store Target. I'm interested in home, I'm interested in a lot ofthings. Copyright 2023 Musings of a Muse. Thats a big move. On the youtube video it says that you can use promo code FINALSALE for 75% off sitewide (www.emcosmetics.com) starting at 12:00AM PST on December 21, 2016. She ended up meeting Arthur Elgort who introduced her to the team at Vogue and she ended up working with them for almost 15 years. I dunno! Sign up for our daily newsletter and get us directly in your inbox. Her brow pencil is my main thing. She soon discovered the buzzing and unforgiving world of fashion, where her creative flair as a makeup artist, capabl e of transforming any face into a richly photogenic canvas, quickly established . 7. Kashuk was all grown up now (thats a euphemism for getting older) and she felt couldnt be the face of a beauty brand forever. Isabella is just an average everyday geeky girl who doesnt blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much.